I-teka
From 2020 to 2021
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I-teka is a medical portal in Kazakhstan that connects users with pharmacies, clinics, and doctors, allowing them to search, compare, reserve, and order medicines based on price, availability, and location, as well as find and book healthcare services in a single, convenient platform.
I-Teka App
📌 The Overview
The I-teka App allows users to find and reserve medicines in pharmacies across Kazakhstan, as well as search for doctors and medical clinics based on key parameters such as location, price, availability, and specialization. The product is focused on simplifying and speeding up access to healthcare services and medications.
📱 Research and Product Definition
The work on the application started with a deep dive into user and business needs::
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Close collaboration with the Product Manager on defining the MVP
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Decomposition of business goals into user scenarios
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Planning and conducting UX research
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In-depth user interviews
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Analysis of user behavior based on data from the core platform
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Formulation and validation of product hypotheses
🧠UX and User Scenarios
Based on the research, the key user flows were designed:
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Medicine search with filters for price, availability, and geolocation
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Filtering and comparing pharmacy offers
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Searching for clinics and doctors
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Navigation between medical and pharmaceutical scenarios
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Handling empty states, errors, and alternative user paths
🎨 UI, Design System, and Implementation
The application design was created from scratch — from concept to final screens:
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UI design for all core and supporting screens
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Development of a UI kit and component library
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Ensuring consistency across platforms
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Preparing designs and states for handoff to development
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Supporting implementation and iterating on solutions based on feedback
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Outcome
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A fully featured consumer application grounded in research and data, with a scalable design system and well-defined user scenarios.
Management Dashboard for Pharmacies and Medical Centers
📌 The Overview
The second part of the platform I worked for is a management dashboard that allows pharmacies and medical centers to administer their profiles, manage inventory and pricing, and interact with users of the portal.
🎯 Market Analysis and Product Decisions
To shape the vision of the management dashboard, the following activities were conducted:
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Analysis of similar pharmacy and healthcare platforms
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Collection of business requirements and constraints
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Interviews with representatives of pharmacies and medical centers
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This research helped identify the core user tasks:
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Fast data entry and updates Management of products, pricing, and stock levels
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Tracking orders and appointments
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Working with reports and performance metrics
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🧠Information Architecture, UX, and Delivery
Based on the research, the system’s information architecture was designed, along with the logic for complex forms, validations, and error or edge-case scenarios. The UX concept focused on efficiency, predictability, and minimizing errors when working with large volumes of data.
After the main flows were approved, detailed prototypes and UI solutions were created for catalog and product management, order and appointment dashboards, analytics and reporting, as well as profile, document, and access management. Modal windows, tooltips, and notification logic were also designed. All layouts were prepared for development with clear descriptions of states, scenarios, and interaction logic.